So… hi.

Let’s get the basics down. My name – Emma. My age – 16. My credit card number – nah, that’s not the best idea. Keep your credit card details private, everyone.

Oh, and you should follow me on my Instagram (@everlastingreign) and my personal (@emmareinke). If you have any questions or just wanna chat, feel free to slide into my DMs.


About Me and Everlasting Reign

As a teenage girl whose parents split when I was 11, I didn’t get to experience my teenage years with my mother in my life. You know what that means – wearing the wrong foundation shade for a few months as I had to figure things out on my own. My friends were too nice to say anything (seriously, one of them could’ve just told me I looked like I put a clay mask on my face and forgot to take it off).

And when I was growing up – well, I still am – and figuring things out, I wished I had a place to go to in order to learn the basics of being a female. All the blogs and makeup tutorials talked about NC25s and cupid’s bows while my poor preteen self had to launch into full detective mode to decode all the girl talk.

So, as a slightly more informed 16 year old, I decided to be the person I wish I had when I was on my own. I started Everlasting Reign one night in June 2016, with the goal of creating a blog which provided tips, tutorials and information aimed at people of all skill and knowledge levels. My first post, The Beginner’s Makeup Kit, was aimed at absolute newcomers to makeup and provided basic information on a minimal makeup starter kit.

Also, you gotta remember I’m in my senior phase of high school so I don’t have all the time in the world. I’m also a shit cook, and I’m broke. But for you, all of those are good things. That means all my tutorials, recipes, DIYs etc. are all achievable by stressed out, bad-at-cooking, and broke people. If I can do it, so can you.